Monday 7 July 2014

Updated client packages - July 2014

Having now worked with many clients of all levels, i have of late found myself taking on clients in need of a quick fix, results within a matter of weeks or client enquiries with unrealistic goals. This i believe has sprung up from the countless dehydrated, carb depleted fast turnaround photo's which social media seems to be full of. 

In the past year i've been so busy with Nourish that my client work has had taken a back seat, in that time i've worked with many of clients to get great results, of which i'm very proud. The one's i really enjoyed working with were the one's i worked closer with to achieve their goals. Some have been the type of clients who want to show their photo's off, others it's been about changing their life for the better. I've also worked with a handful of clients i'd consider to have 'slipped through the net' and by that i mean if i'd have been solely doing client work i would have not taken them on, i have chosen to learn from these clients too though. The one's who make excuses for not sticking to a diet, for prioritising their unhealthy habits over making real change, the one's who thought payment alone equalled results. In essence the one's who wanted it but didn't want to do what it takes to really change. Those are the people i'm moving away from working with.

All of this has lead me to assessing how i view client work, my working day is long and my main goal is Nourish, my healthy fast food restaurant. But i will always enjoy working closely with clients and so i have decided that i will limit the number of clients i work with at any one time, i'll be more selective and each client i work with must have an understanding of what it will take to achieve their goals. The important bit is they must have a real goal. I do consider myself to be above the usual PT, i have achieved a lot more than the average trainer or even nutritionist, i put that down to the fact i work hard to constantly improve and i'm a believer in the science, not the fiction of nutrition. I do not want to become another guy that just sells 6 pack packages and makes this a numbers game. It's not and never has been about turning out programmes for as many people as possible. I'll leave that to the cookie cutter/copy & paste trainers.

This is why from now on the only rule i will have with clients is we get the job done. It's not about programmes at arms length, i do that with my elite clients who don't get paid if they don't perform so have to stick to my nutritional plans, it's about working with more real people who really need to change.

My whole ethos and outlook has changed. If you want to get ripped for a holiday hit google, have some discipline and stop whining. If however you want to be the fittest you've ever been, get out of a rut, feel the best you can, enter a race or competition you never thought you could even enter or you simply want to live a much better life and want my help on that journey then that's what i want to do more of.

The only package available from now in will the guaranteed results package. Minimum packages will be £2000 for 6 months.


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